Objectives and Target Audience
Objective(s)
To highlight the health risks posed by antimicrobial resistance (AMR), particularly due to the misuse of critical antibiotics like colistin in food production, and to advocate for stronger policy measures within the EU to preserve these antimicrobials for human health.
Target audience
Policy-makers and government authorities
Veterinarians and those working in animal health
Healthcare professionals
Farmers and food producers
General public
Campaign Scope
European
Communication Strategy
Communication Channels Used
Online materials
Campaign Material(s)
Infographic
Brochure
Key messages
AMR is a global public health crisis worsened by inappropriate antimicrobial use.
Colistin is a last-resort antimicrobial and its continued use in agriculture threatens its efficacy for human medicine.
Better practices (e.g., hygiene, delayed weaning) can reduce antibiotic use in livestock.
AMR can spread via environment, food handling, and direct contact.
The EU must act to reserve critical antimicrobials exclusively for human health.
Colistin is a last-resort antimicrobial and its continued use in agriculture threatens its efficacy for human medicine.
Better practices (e.g., hygiene, delayed weaning) can reduce antibiotic use in livestock.
AMR can spread via environment, food handling, and direct contact.
The EU must act to reserve critical antimicrobials exclusively for human health.
Campaign Focus
One Health
Design and Content
Use of Scientific Evidence
Yes
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Specialized
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Petition
Infographic #SafeguardColistinForHumanUse
Document