Want to correct or add a campaign to our database?
Submit request

Tackling AMR in the environment How the EU can lead the way

Title or slogan
Tackling AMR in the environment How the EU can lead the way
Publication Year
2017
Leading Institution
Health Care Without Harm (HCWH) Europe
Source
-Report at Tackling AMR in the environment How the EU can lead the way at https://europe.noharm.org/media/7077/download?inline=1
Country/Countries
Belgium
Original language
English
Contact e-mail
europe@hcwh.org
Campaign link
https://europe.noharm.org/media/7077/download?inline=1
Objective(s)
To strengthen the environmental dimension of the EU’s One Health response to antimicrobial resistance by evaluating the 2017 Action Plan, identifying gaps, and providing targeted recommendations for improved surveillance, governance, and public awareness.
Target audience
Policy-makers and government authorities
Campaign Scope
European
Communication Channels Used
website
Campaign Material(s)
Report
Key messages
AMR is among the top 10 threats to global health

The environment acts as a reservoir and accelerator of AMR

EU AMR strategies have under-prioritized environmental dimensions
Antibiotic residues are widespread in water, soil, air, and wildlife
Surveillance and awareness campaigns need to include environmental components
Improved animal welfare and aquaculture governance are essential
One Health education must become cross-sectoral and mandatory
The EU should integrate environmental actors into AMR governance
Campaign Focus
One Health
Campaign Setting
health facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Human
Educational model applied
Transmissive
Content Complexity Level
Specialized
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign End Year
2017
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Campaign timeline information incomplete or missing
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Funding details not disclosed.
Single-language with a focused national audience
Clear, concise key message summaries may help reduce misinterpretation.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Language Bias
Limited feedback loop
Limited accessibility
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
No translation to other languages
Call to Action