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Antibiotiques Bretagne

Title or slogan
Antibiotiques Bretagne
Campaign Keywords
Antibiotic resistance
Leading Institution
Centre Régional en Antibiothérapie de la Bretagne (CRAtb Bretagne)
Country/Countries
France
Original language
French
Available Language(s)
French
Contact e-mail
cpias-bretagne@chu-rennes.fr
Campaign link
https://www.antibiotiques-bretagne.fr/
Objective(s)
Centralize and disseminate up-to-date information on antibiotic resistance practices

Support professionals and the public in good antibiotic usage

Promote regional collaboration among CRAtb, CPIAS Bretagne, and partners

Facilitate training and networking through agenda & formation listings

Keep stakeholders informed via news, events, and alerts

Target audience
General public
Patients
Healthcare professionals
Doctors
Pharmacysts
Nurses
Biologists
Campaign Scope
Regional
Partners or Allies
CRAtb Bretagne
CPias Bretagne
Communication Channels Used
websites/blogs
In-person events
Serious game "Jasper"
Emails
Printed materials
Posters
Campaign Material(s)
Website
Events
Serious game interface
Posters
Key messages
Antibiotique bien utilisés, tous concernés! (https://www.antibiotiques-bretagne.fr/usagers/)
Campaign Focus
Human health
Campaign Setting
Bretagne Region
Hospital
Clinics
Digital platform
Events
Use of Scientific Evidence
Yes
Strategic Alliances
https://www.antibiotiques-bretagne.fr/
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Copyright
Campaign Status
Active
No visible social-media integration or mass-media outreach

Lack of interactive tools beyond “Jasper” game

No multilingual or low-literacy adaptations
Central platform may strengthen regional coherence

Serious game and events may boost engagement among professionals

Need to expand outreach via social media and public-facing channels
Digital-divide risk (web-centric content)

Language bias (French only)
Limited direct engagement channels for the lay public

No systematic evaluation or feedback mechanism visible

Content remains primarily transmissive, with few participatory elements
Regional consumption & resistance data (dedicated menu): https://www.antibiotiques-bretagne.fr/antibioresistance-donnees-regionales/

References to international/national policy under “Organisation et politique”: https://www.antibiotiques-bretagne.fr/organisation-politique-internationale/ & https://www.antibiotiques-bretagne.fr/organisation-politique-nationale/

Strong institutional branding and partnerships

Up-to-date news feed with events and alerts

Clear segmentation for different user roles (prescriptor, referent, user)

Direct email addresses (cpias-bretagne@chu-rennes.fr; cratb-bretagne@chu-rennes.fr)