Objectives and Target Audience
Objective(s)
Equip youth-led networks and youth-serving organizations with tools to engage youth in AMR-related education, communication, and advocacy.
Foster awareness-raising, behaviour change, and youth-driven action on antimicrobial resistance.
Encourage youth to become agents of change in the AMR response at local, national, and global levels.
Promote youth-led solutions and campaigns on AMR.
Foster awareness-raising, behaviour change, and youth-driven action on antimicrobial resistance.
Encourage youth to become agents of change in the AMR response at local, national, and global levels.
Promote youth-led solutions and campaigns on AMR.
Target audience
Young Adults
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
toolkit
Key messages
AMR is a global threat, and young people will face its consequences if action is not taken.
Youth are powerful agents of change and can influence behaviors and policies.
Everyone has a role to play—collaboration is key.
Behavior change, responsible antimicrobial use, and awareness are critical to the solution.
AMR should be addressed through a One Health approach.
Youth are powerful agents of change and can influence behaviors and policies.
Everyone has a role to play—collaboration is key.
Behavior change, responsible antimicrobial use, and awareness are critical to the solution.
AMR should be addressed through a One Health approach.
Campaign Focus
Human health
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents