Want to correct or add a campaign to our database?
Submit request

Micromundo project - Porto

Title or slogan
Micromundo project - Porto
Publication Year
2018
Leading Institution
Universidade do Porto
Source
https://www.instagram.com/micromundo_uporto/?hl=en
Country/Countries
Portugal
Original language
Portuguese
Available Language(s)
Portuguese
Campaign link
https://www.instagram.com/micromundo_uporto/?hl=en
Objective(s)
promoting university students active-learning by acquisition of new knowledge in Microbiology and AMR and soft skills through a strong component of social commitment and science literacy
Target audience
Undergraduate students (high school )
University students
Campaign Scope
International
Communication Channels Used
Social Media
Community events
Social Media Used
Instagram
Campaign Material(s)
Article
Key messages
Micromundo empowers students and communities in Portugal and Spain to become active participants in scientific discovery and antibiotic resistance awareness, fostering a collaborative culture of science, education, and social impact
Campaign Focus
One Health
Campaign Setting
School
Community
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Microbes
Educational model applied
Participatory
Content Complexity Level
Basic
Complementary materials
Educational activities
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
Campaign with regular updates
Campaign Start Year
2018
Campaign End Year
2025
Replicability
Yes
Campaign Status
Active
Evaluation methods used
Survey
Community participation in evaluation
Yes
Qualitative impact indicators
perceptions
Access point for campaign materials not clearly provided
Dedicated materials not accessible
Funding details not disclosed.
Interactive features not included
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Campaign timeline information incomplete or missing
Campaign webpage or dedicated section not visible
Frequently Asked Questions (FAQs) section not included
Mentions evidence without citations
Credibility assumed due to source, no references
Co-designing with target audiences may increase relevance and uptake.
Collecting feedback (e.g., through short surveys) can inform future efforts.
Cross-sector collaboration (e.g., health, education, environment) may support integrated approaches like One Health.
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Involving youth and students can help amplify campaign reach.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
Disability Accessibility Bias
Language Bias
Location Bias
Difficult to find materials
Limited accessibility
No translation to other languages
Community participation
Cross-sectoral educational value
Dialogue-Based Approach
Educational potential
In-person events may enhance visibility and local engagement