Objectives and Target Audience
Objective(s)
aims that people help to raise awareness and prompt action to combat the growing threat of AMR using the
social media toolkit and information factsheet
social media toolkit and information factsheet
Target audience
General public
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
toolkit
Leaflets
Campaign Focus
Animal health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Concerned about antimicrobial resistance? Spread the word using this social media toolkit
Why antimicrobial resistance concerns you
Link to reel 1
Evidence for
Reel
Social media
Link to reel 2
Evidence for
Reel
Social media
Link to reel 3
Evidence for
Reel
Social media
Link to reel 4
Evidence for
Reel
Social media
Link to reel 5
Evidence for
Reel
Social media