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Portal antimicrobial resistance

Title or slogan
Portal antimicrobial resistance
Leading Institution
Food and Agriculture Organization of the United Nations.
Source
- Portal at https://www.fao.org/antimicrobial-resistance
Country/Countries
International
Original language
English
Contact e-mail
FAO-HQ@fao.org
Campaign link
https://www.fao.org/antimicrobial-resistance
Objective(s)
To reduce the emergence and spread of antimicrobial resistance (AMR) in agrifood systems by promoting responsible use of antimicrobials, strengthening national capacities, and fostering cross-sectoral collaboration under a One Health approach.
Target audience
Policy-makers and government authorities
Veterinarians and those working in animal health
Farmers and livestock producers
Farmers and food producers
Pharmaceutical and food industry representatives
Campaign Scope
International
Communication Channels Used
websites/blogs
Online videos
Campaign Material(s)
Videos
Website content
Key messages
AMR is a critical, growing threat across human, animal, and environmental health.
Reducing AMR requires transforming agrifood systems to reduce dependence on antimicrobials.
AMR is linked to practices in livestock, aquaculture, and crop production.
Coordinated cross-sectoral action is necessary under a One Health framework.
Campaign Focus
One Health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Specialized
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Single-language with a focused national audience
Funding details not disclosed.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Clear, concise key message summaries may help reduce misinterpretation.
Labelling a “Resources” section may help users find and use materials more easily.
A central campaign hub or website can improve discoverability and consistency.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Language Bias
Limited feedback loop
Limited accessibility
Limited reach / Single channel
No translation to other languages
Not found measurable outcomes or evaluation plan
Easy to locate materials
Call to Action
Dedicated website or online portal