Objectives and Target Audience
Objective(s)
Potentially:
To provide clear, accessible information about antibiotics—what they are, when and why they should be used—and to explain the dangers of improper use (such as stopping a course early, reducing doses, or saving pills “just in case”), in order to raise awareness of antimicrobial resistance and promote responsible antibiotic use .
To provide clear, accessible information about antibiotics—what they are, when and why they should be used—and to explain the dangers of improper use (such as stopping a course early, reducing doses, or saving pills “just in case”), in order to raise awareness of antimicrobial resistance and promote responsible antibiotic use .
Target audience
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Website content
Social media posts
Key messages
Potentially:
"Antibiotikas jeb antimikrobiālie līdzekļi ir medikamenti, kas tiek lietoti pret bakteriālām infekcijām (tādām kā pneimokoku pneimonija vai stafilokoku infekcija) nevis vīrusu infekcijām, kā, piemēram, gripa vai saaukstēšanās."
"Antibiotics, or antimicrobial agents, are medicines used against bacterial infections (such as pneumococcal pneumonia or staphylococcal infection) and not viral infections like flu or colds."
"Par antibiotiku nepieciešāmību var izlemt tikai ārsts, kas ir tevi izmeklējis un pārzina tavu veselības stāvokli."
"Only a doctor who has examined you and knows your health condition can decide on the necessity of antibiotics."
"Antibiotikas droši lietot tikai tā, kā to noteicis tavs ārsts!"
"Antibiotics should be used safely only as prescribed by your doctor!"
"Neatbilstoša antibiotiku lietošana veicina antibiotiku rezistences veidošanos."
"Inappropriate use of antibiotics promotes the development of antibiotic resistance."
"Antibiotikas jeb antimikrobiālie līdzekļi ir medikamenti, kas tiek lietoti pret bakteriālām infekcijām (tādām kā pneimokoku pneimonija vai stafilokoku infekcija) nevis vīrusu infekcijām, kā, piemēram, gripa vai saaukstēšanās."
"Antibiotics, or antimicrobial agents, are medicines used against bacterial infections (such as pneumococcal pneumonia or staphylococcal infection) and not viral infections like flu or colds."
"Par antibiotiku nepieciešāmību var izlemt tikai ārsts, kas ir tevi izmeklējis un pārzina tavu veselības stāvokli."
"Only a doctor who has examined you and knows your health condition can decide on the necessity of antibiotics."
"Antibiotikas droši lietot tikai tā, kā to noteicis tavs ārsts!"
"Antibiotics should be used safely only as prescribed by your doctor!"
"Neatbilstoša antibiotiku lietošana veicina antibiotiku rezistences veidošanos."
"Inappropriate use of antibiotics promotes the development of antibiotic resistance."
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Website link and pdf of content
Document