Objectives and Target Audience
Objective(s)
Promote responsible and prudent use of antimicrobials in animals.
Encourage stakeholders to actively participate in the containment of antimicrobial resistance (AMR).
Reinforce the role of veterinary services and pharmaceutical industries in antimicrobial stewardship.
Support implementation of OIE international standards.
Encourage stakeholders to actively participate in the containment of antimicrobial resistance (AMR).
Reinforce the role of veterinary services and pharmaceutical industries in antimicrobial stewardship.
Support implementation of OIE international standards.
Target audience
Veterinarians and those working in animal health
Pharmaceutical and food industry representatives
Campaign Scope
International
Communication Strategy
Communication Channels Used
Printed materials
Campaign Material(s)
Leaflets
Key messages
Implement surveillance and regulation of antimicrobial use.
Promote good governance, diagnostic capacity, and robust animal health systems.
Build awareness among stakeholders and provide training to veterinary field staff.
Collaborate with human health sectors in a One Health approach.
Market veterinary antimicrobials responsibly and avoid promoting misuse.
Support training initiatives and participate in information campaigns on responsible use.
Monitor distribution channels to prevent over-the-counter misuse of antimicrobials.
Collaborate with regulatory authorities and contribute to coordinated global AMR efforts.
Promote good governance, diagnostic capacity, and robust animal health systems.
Build awareness among stakeholders and provide training to veterinary field staff.
Collaborate with human health sectors in a One Health approach.
Market veterinary antimicrobials responsibly and avoid promoting misuse.
Support training initiatives and participate in information campaigns on responsible use.
Monitor distribution channels to prevent over-the-counter misuse of antimicrobials.
Collaborate with regulatory authorities and contribute to coordinated global AMR efforts.
Campaign Focus
Animal health
Campaign Setting
Online
professional networks
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Animals
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Specialized
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents