Objectives and Target Audience
Objective(s)
To raise awareness about antimicrobial resistance (AMR) in nursing homes, This initiative aimed to debunk myths about antibiotics and highlight their responsible use.
Target audience
Nursing homes
Healthcare professionals
General public
Campaign Scope
International
Collaborations
Partners or Allies
Institut Català de la Salut (ICS)
Institut Universitari d’Investigació en Atenció Primària (IDIAP JGOL)
Region Hovedstaden (CAP)
Fonden for Almen Praksis S/I (RUPO)
Panepistimio Kritis (UOC)
Uniwersytet Medyczny w Łodzi (MUL)
Slovenská zdravotnická univerzita v Bratislavě (SMU)
Mano šeimos gydytojas (FDC)
Mano šeimos gydytojas (FDC)
Nonprofit KFT (SAN)
Universidad de Las Palmas de Gran Canaria (ULPGC)
European Union of Geriatric Medicine Society (EUGMS)
Sociedad Española de Medicina de Familia y Comunitaria (semFYC)
Communication Strategy
Communication Channels Used
website
Campaign Material(s)
Videos
Key messages
Antimicrobial resistance is a growing threat, especially in vulnerable populations like nursing home residents. Through myth-busting education and simple hygiene measures, everyone—from healthcare providers to the general public—has a role in preventing infections and using antibiotics responsibly.
Campaign Focus
Human health
Campaign Setting
Nursing homes
Community
Design and Content
Use of Scientific Evidence
No
Visual and Symbolic Elements
Bacteria
danger symbol
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents