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Micromundo Project - Oeiras

Objective(s)
promoting university students active-learning by acquisition of new knowledge in Microbiology and AMR and soft skills through a strong component of social commitment and science literacy
Target audience
Undergraduate students (high school )
University students
Campaign Scope
National
Communication Channels Used
Social Media
Community events
Social Media Used
Instagram
X (Twitter)
Facebook
Campaign Material(s)
Social media posts
Key messages
Micromundo empowers students and communities in Portugal and Spain to become active participants in scientific discovery and antibiotic resistance awareness, fostering a collaborative culture of science, education, and social impact
Campaign Focus
One Health
Campaign Setting
School
Community
High School
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Participatory
Content Complexity Level
Basic
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
Campaign with regular updates
Campaign Start Year
2024
Campaign End Year
2025
Campaign Status
Active
Identified gaps
Access point for campaign materials not clearly provided
Dedicated materials not accessible
Funding details not disclosed.
Interactive features not included
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Campaign timeline information incomplete or missing
Campaign webpage or dedicated section not visible
Frequently Asked Questions (FAQs) section not included
Mentions evidence without citations
Credibility assumed due to source, no references
Lessons learned
Co-designing with target audiences may increase relevance and uptake.
Cross-sector collaboration (e.g., health, education, environment) may support integrated approaches like One Health.
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Involving youth and students can help amplify campaign reach.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
Identified biases
Disability Accessibility Bias
Language Bias
Location Bias
Identified Weaknesses
Difficult to find materials
Limited accessibility
No translation to other languages
Identified Strengths
Community participation
Cross-sectoral educational value
Dialogue-Based Approach
Educational potential
In-person events may enhance visibility and local engagement
Documents