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Together we can #Beat the bugs!

Title or slogan
Together we can #Beat the bugs!
Leading Institution
The Bella Moss Foundation
Source
- Webpage at https://www.thebellamossfoundation.com/
Country/Countries
United Kingdom
Original language
English
Contact e-mail
jillmoss@thebellamossfoundation.co.uk
Campaign link
https://www.thebellamossfoundation.com/
Objective(s)
To educate, and support veterinary professionals and pet owners on the treatment and prevention of multi-resistant bacterial infections

The aim of the Foundation is to save lives through education by means of leaflets, posters, videos, and other media which promote the responsible use of antibiotics in the management of resistant bacteria.
Target audience
Veterinarians and those working in animal health
Pet owners
Campaign Scope
Regional
Communication Channels Used
websites/blogs
Campaign Material(s)
Article
Video
Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Animals
Pill/capsule icons
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Accessible formats for hearing impaired users not provided
Funding details not disclosed.
Single-language with a focused national audience
Key messages not clearly indicated
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
A central campaign hub or website can improve discoverability and consistency.
Labelling a “Resources” section may help users find and use materials more easily.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias


Limited feedback loop
Limited accessibility
Limited reach / Single channel
No translation to other languages
Not found measurable outcomes or evaluation plan
Easy to locate materials
Call to Action
Dedicated website or online portal