Objectives and Target Audience
Objective(s)
Potentially:
"Réduire l’émergence, le développement et la transmission des résistances aux antibiotiques au Luxembourg et promouvoir l’utilisation prudente des antibiotiques."
"Reduce the emergence, development, and transmission of antibiotic resistance in Luxembourg and promote the prudent use of antibiotics."
"Réduire l’émergence, le développement et la transmission des résistances aux antibiotiques au Luxembourg et promouvoir l’utilisation prudente des antibiotiques."
"Reduce the emergence, development, and transmission of antibiotic resistance in Luxembourg and promote the prudent use of antibiotics."
Target audience
Doctors
Pharmacists
Veterinarians and those working in animal health
General public
Farmers and food producers
Farmers and livestock producers
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
videos
Campaign Material(s)
Website content
Video
Key messages
« Les antibiotiques : Tirons la sonnette d’alarme »
("Antibiotics: Let’s sound the alarm")
« Héich Zäit Alarm ze schloen! Wann Antibiotiquë bei Mënschen an Déieren net richteg benotzt ginn, kënne sech multiresistent Bakterie bilden. All Joer stierwen dowéinst an der europäescher Unioun méi wéi 33.000 Mënschen. »
("High time to sound the alarm! When antibiotics in humans and animals are not used properly, multidrug-resistant bacteria can form. Every year, more than 33,000 people die from this in the European Union.")
« Tirons la sonnette d’alarme! L’utilisation inadaptée des antibiotiques chez l’homme et l’animal entraîne la formation de bactéries multirésistantes. Chaque année dans l’Union européenne, plus de 33.000 personnes en meurent. »
("Let’s sound the alarm! The inappropriate use of antibiotics in humans and animals leads to the formation of multidrug-resistant bacteria. Every year in the European Union, more than 33,000 people die from this.")
("Antibiotics: Let’s sound the alarm")
« Héich Zäit Alarm ze schloen! Wann Antibiotiquë bei Mënschen an Déieren net richteg benotzt ginn, kënne sech multiresistent Bakterie bilden. All Joer stierwen dowéinst an der europäescher Unioun méi wéi 33.000 Mënschen. »
("High time to sound the alarm! When antibiotics in humans and animals are not used properly, multidrug-resistant bacteria can form. Every year, more than 33,000 people die from this in the European Union.")
« Tirons la sonnette d’alarme! L’utilisation inadaptée des antibiotiques chez l’homme et l’animal entraîne la formation de bactéries multirésistantes. Chaque année dans l’Union européenne, plus de 33.000 personnes en meurent. »
("Let’s sound the alarm! The inappropriate use of antibiotics in humans and animals leads to the formation of multidrug-resistant bacteria. Every year in the European Union, more than 33,000 people die from this.")
Campaign Focus
Human health
Animal health
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
Video Les antibiotitques tirons la sonnette d'alarme
Evidence for
Video
Document