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Prenez les antibiotiques comme il faut - Antibiotics use them correctly and only when necessary

Title or slogan
Prenez les antibiotiques comme il faut - Antibiotics use them correctly and only when necessary
Leading Institution
Belgian Antibiotic Policy Coordination Committee (BAPCOC)
Country/Countries
Belgium
Original language
French
Available Language(s)
English
Dutch
German
Campaign link
https://www.usagecorrectantibiotiques.be/fr
Objective(s)
To promote the correct and prudent use of antibiotics in order to reduce misuse and antibiotic resistance.
Target audience
General public
Children
Parents / Relatives
Healthcare professionals
Campaign Scope
National
Communication Channels Used
websites/blogs
Campaign Material(s)
Website content
Radio spots
Book
Key messages
Antibiotics, take them right and only when nevessary
Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Pill/capsule icons
Bacteria
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
Yes
Diversity and Inclusion
Multilingual
Involvement of Vulnerable Groups
Yes
Vulnerable Groups
Children
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Evaluation methods used
Audit
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Campaign timeline information incomplete or missing
Outreach activities not documented
Funding details not disclosed.
Feedback or audience involvement not visible
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
A central campaign hub or website can improve discoverability and consistency.
Multilingual materials may reach more diverse communities.
Disability Accessibility Bias
Digital Access Bias
Digital Literacy Bias
Involvement Bias
Limited accessibility
Limited reach / Single channel
Limited feedback loop
Call to Action
Multilingual Accessibility
Dedicated website or online portal