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EU-JAMRAI (European Joint Action on Antimicrobial Resistance and Healthcare-Associated Infections)

Title or slogan
EU-JAMRAI (European Joint Action on Antimicrobial Resistance and Healthcare-Associated Infections)
Publication Year
2024
Leading Institution
EU Consortium
Source
https://eu-jamrai.eu/
https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/opportunities/projects-details/43332642/101127787/EU4H
Country/Countries
France
Austria
Belgium
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Finland
Germany
Greece
Hungary
Iceland
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherlands
Norway
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
Ukraine
Switzerland
Original language
English
Available Language(s)
English
Croatian
Icelandic
Spanish
Dutch
Estonian
Finnish
Hungarian
Italian
Latvian
Lithuanian
Slovak
Slovenian
Polish
French
Bulgarian
Portuguese
Campaign link
https://eu-jamrai.eu/
Objective(s)
Develop and coordinate One Health strategies to combat AMR and healthcare-associated infections.

Support EU Member States in implementing national AMR action plans.

Raise public awareness of AMR through campaigns such as Micro-Combat.

Strengthen collaboration between health, veterinary, agricultural, and environmental sectors.
Target audience
Policy makers
Healthcare professionals
General public
Campaign Scope
International
Communication Channels Used
website
Social Media
Social Media Used
Facebook
X (Twitter)
Instagram
LinkedIn
YouTube
Campaign Material(s)
Videos
images
guidelines
assessment template
Key messages
AMR is a cross-border, One Health challenge requiring EU-wide cooperation.

Reducing inappropriate use of antibiotics in humans, animals, and agriculture is essential.

Infection prevention and control are key to reducing AMR.

Public and professional awareness is critical to behavior change.
Campaign Focus
One Health
Campaign Setting
Healthcare facilities
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Bacteria
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
plain
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
Campaign with regular updates
Campaign Start Year
2023
Campaign End Year
2027
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Evaluation methods used
engagement
Community participation in evaluation
Yes
Estimated budget
62 500 000 €
Frequently Asked Questions (FAQs) section not included
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Including links to scientific sources where relevant may enhance transparency and support users seeking more information.
Multilingual materials may reach more diverse communities.
High cost
Accessibility
Broad dissemination strategy
Call to Action
Clear messaging
Community participation
Dedicated website or online portal
Easy to locate materials
Multilingual Accessibility

Media kit

Document
https://youtu.be/6FYXQQKx8ak
AMR-Symbol_Brochure.jpg
EUjamrai2_ARSymbol_Template_color.jpg
symbol_angle.png
symbol_front.png
AMR-Symbol-Card_BULGARIAN (1).pdf
AMR-Symbol-Card_Croatian.pdf
AMR-Symbol-Card_DUTCH.pdf
AMR-Symbol-Card_FINLAND.pdf
AMR-Symbol-Card_HUNGARIAN.pdf
AMR-Symbol-Card_LATVIA.pdf
AMR-Symbol-Card_LITHUANIAN.pdf
AMR-Symbol-Card_POLISH.pdf
AMR-Symbol-Card_Portuguese.pdf
AMR-Symbol-Card_SLOVAK.pdf
AMR-Symbol-Card_SLOVENIAN.pdf
EN_AMRSymbolCard.pdf
Icelandic_AMRSymbolCard.pdf.pdf.pdf
EUjamrai2_ARSymbol_Template_cut.pdf
Spanish_AMRSymbolCard.pdf
Source
https://eu-jamrai.eu/raise-awareness/antimicrobial-resistance-symbol/#media