Want to correct or add a campaign to our database?
Submit request

Handle with care: United to preserve antimicrobials

Title or slogan
Handle with care: United to preserve antimicrobials
Publication Year
2020
Leading Institution
World Health Organization (WHO)
Source
https://www.who.int/campaigns/world-amr-awareness-week/2020
Country/Countries
International
Original language
English
Available Language(s)
English
French
Spanish
Russian
Chinese
Arabic
Portuguese
Campaign link
https://www.who.int/campaigns/world-amr-awareness-week/2020
Objective(s)
Increase global awareness, understanding, and promote best practices in antimicrobial use across One Health stakeholders
Target audience
General public
Healthcare professionals
One Health stakeholders
Policy-makers and government authorities
Campaign Scope
International
Partners or Allies
Food and Agriculture Organization of the United Nations (FAO)
World Organisation for Animal Health (WOAH)
UN Environment Programme (UNEP)
Communication Channels Used
Social Media
Webinars
websites/blogs
Campaign Material(s)
Factsheets
infographics
Posters
social media kits
Videos
Key messages
"Protect the power of antimicrobials by using them wisely and working together to stop drug resistance."
Campaign Focus
One Health
Campaign Setting
Online
Community
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Human
Animals
Pill/capsule icons
Environment
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
Yes
Diversity and Inclusion
inclusive materials
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign Start Month
11
Campaign Start Year
2020
Campaign End Month
11
Campaign End Year
2020
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Funding details not disclosed.
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
A central campaign hub or website can improve discoverability and consistency.
Clear, concise key message summaries may help reduce misinterpretation.
Clear contact points or ordering systems may improve access to campaign materials.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Cross-sector collaboration (e.g., health, education, environment) may support integrated approaches like One Health.
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Including screen reader–friendly text or alternative formats may support access for visually impaired users.
International Collaboration Enriches Understanding
Labelling a “Resources” section may help users find and use materials more easily.
Multilingual materials may reach more diverse communities.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
Providing multilingual subtitles and adapting materials for diverse accessibility needs could help broaden reach and inclusivity.
Using plain language and visual aids can support health literacy.
Cultural/Contextual Bias
Disability Accessibility Bias
Inclusivity Bias
Vulnerable Groups Bias
Clear messaging
Cross-sectoral educational value
Dedicated website or online portal
Easy to locate materials
Endorsements by Trusted Institutions
Engagement with stakeholders
Global and high-level reach
In-person events may enhance visibility and local engagement
Multichannel dissemination
Multidisciplinary perspective
Multilingual Accessibility
Regular updates
Use of visuals and infographics

Editable posters and poster in English

Evidence for
Poster
Document
A3 GAP Poster_En.pdf
NEW Editable poster_1.docx
NEW Editable poster_2.docx
NEW Editable poster_3.docx
NEW Editable poster_4.docx
Source
https://who.canto.global/v/campaigns/folder/GEITG?display=thumbnail&viewIndex=0&gSortingForward=false&gOrderProp=uploadDate&ref…
https://who.canto.global/v/campaigns/album/VO4UA?display=thumbnail&viewIndex=0&gSortingForward=false&gOrderProp=uploadDate&refe…
https://who.canto.global/v/campaigns/album/K1315?display=thumbnail&viewIndex=0&gSortingForward=false&gOrderProp=uploadDate&refe…

Social media tiles in English

Evidence for
Social media
Post
Document
Social_Media_Cards_2_En.jpg
Social_Media_Cards_3_En.jpg
Social_Media_Cards_4_En.jpg
WHO_2020_WAAW_disease_message_1.jpg
WHO_2020_WAAW_disease_message_2.jpg
WHO_2020_WAAW_disease_message_3.jpg
WHO_2020_WAAW_disease_message_4.jpg
WHO_2020_WAAW_disease_message_5.jpg
WHO_2020_WAAW_Social_Still_1.jpg
WHO_2020_WAAW_Social_Still_2.jpg
WHO_2020_WAAW_Social_Still_3.jpg
WHO_2020_WAAW_Social_Still_4.jpg
WHO_2020_WAAW_Social_Still_5.jpg
WHO_2020_WAAW_Social_Still_6.jpg
Social_Media_Cards_1_En.pdf
Social_Media_Cards_2_En.pdf
Social_Media_Cards_3_En.pdf
Social_Media_Cards_4_En.pdf
Source
https://who.canto.global/v/campaigns/album/PTABI?display=thumbnail&viewIndex=0&gSortingForward=false&gOrderProp=uploadDate&refe…

PAHO Assets (English, Spanish, Portuguese)

Document
bone-RAM2020-en.pdf
camisa-RAM2020-en.pdf
caneca-RAM2020-en.pdf
ecobag-RAM2020-en.pdf
Jaleco-RAM2020-en.pdf
mascara-RAM2020-en.pdf
bone-RAM2020-pt.pdf
camisa-RAM2020-pt.pdf
caneca-RAM2020-pt.pdf
ecobag-RAM2020-pt.pdf
jaleco-RAM2020-pt.pdf
mascara-RAM2020-pt.pdf
bone-RAM2020-es.pdf
camisa-RAM2020-es.pdf
caneca-RAM2020-es.pdf
ecobag-RAM2020-es.pdf
jaleco-RAM2020-es.pdf
mascara-RAM2020-es.pdf
WHO_2020_WAAW_Social_Still_1.jpg
WHO_2020_WAAW_Social_Still_2.jpg
WHO_2020_WAAW_Social_Still_3.jpg
WHO_2020_WAAW_Social_Still_5.jpg
Source
https://who.canto.global/v/campaigns/folder/M0FHE?display=thumbnail&viewIndex=0&gSortingForward=false&gOrderProp=uploadDate&ref…