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Change Can’t Wait. Our Time with Antibiotics is Running Out

Title or slogan
Change Can’t Wait. Our Time with Antibiotics is Running Out
Publication Year
2018
Leading Institution
World Health Organization (WHO)
Source
https://www.who.int/campaigns/world-amr-awareness-week/2018
Country/Countries
International
Original language
English
Available Language(s)
English
Campaign link
https://www.who.int/campaigns/world-amr-awareness-week/2018
Objective(s)
Increase global awareness, understanding, and promote best practices in antimicrobial use across One Health stakeholders
Target audience
General public
Healthcare professionals
One Health stakeholders
Policy-makers and government authorities
Campaign Scope
International
Partners or Allies
Food and Agriculture Organization of the United Nations (FAO)
UN Environment Programme (UNEP)
World Organisation for Animal Health (WOAH)
Communication Channels Used
websites/blogs
Social Media
Social Media Used
YouTube
Facebook
Instagram
Campaign Material(s)
Posters
social media tiles
GIFs
Video
Guides
Key messages
Act now to use antibiotics responsibly — their effectiveness is running out due to growing resistance.
Campaign Focus
One Health
Campaign Setting
Online
Community
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Human
Pill/capsule icons
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
Yes
Diversity and Inclusion
Diverse visuals
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Events
18-24 November
Campaign Start Month
11
Campaign Start Year
2018
Campaign End Month
11
Campaign End Year
2018
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Evaluation methods used
Participation
site visits
social media interections
materials report
interective game plays and play time
tracked news coverage by region
newsletter metrics
Community participation in evaluation
Yes
Quantitative impact indicators
participation
Access point for campaign materials not clearly provided
Feedback or audience involvement not visible
Funding details not disclosed.
Interactive features not included
Lack of end user engagement
Lack of external validation
Lack of infection tracking
Reporting on results or impact not available
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Reporting on results or impact not found
Single-language with a focused national audience
Multilingual materials may reach more diverse communities.
Providing multilingual subtitles and adapting materials for diverse accessibility needs could help broaden reach and inclusivity.
Using plain language and visual aids can support health literacy.
A central campaign hub or website can improve discoverability and consistency.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
International Collaboration Enriches Understanding
Digital Access Bias
Evaluation Absence Bias
Language Bias
Outcome Bias
Limited feedback loop
No call-to-action or follow-up
No Measurable Outcomes or Evaluation Plan
No FAQs section
Clear messaging
Cross-sectoral educational value
Dedicated website or online portal
Endorsements by Trusted Institutions
Engagement with stakeholders
Global and high-level reach
In-person events may enhance visibility and local engagement
Multichannel dissemination
Multidisciplinary perspective
Regular updates
Use of visuals and infographics