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Antibióticos: tómatelos en serio | Tomar antibióticos sin receta pone en peligro la salud de todos

Title or slogan
Antibióticos: tómatelos en serio | Tomar antibióticos sin receta pone en peligro la salud de todos
Publication Year
2018
Leading Institution
Agencia Española de Medicamentos y Productos Sanitarios (AEMPS)
Source
https://resistenciaantibioticos.es/es/lineas-de-accion/comunicacion/campanas/antibioticos-tomatelos-en-serio
Country/Countries
Spain
Original language
Spanish
Available Language(s)
Catalan
Basque
Galician
Valencian
English
Campaign link
https://resistenciaantibioticos.es/es/lineas-de-accion/comunicacion/campanas/an…
Objective(s)
Emphasize the danger that self-medication with antibiotics poses to everyone's health, as this behavior contributes to the development of resistant bacteria and seriously compromises the effectiveness of antibiotics.
Target audience
General public
Campaign Scope
National
Communication Channels Used
TV
Radio
websites/blogs
Social Media
Posters
Social Media Used
YouTube
Campaign Material(s)
Posters
Video
Radio clip
Key messages
Antibiotics should never be used without a prescription.

They should never be shared with others.

They should never be taken to treat viral infections like the flu or the common cold.
Campaign Focus
Human health
Animal health
Campaign Setting
Media and Public outreach
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
Yes
Diversity and Inclusion
sign language
Continuity strategy
One-off campaign
Campaign Start Year
2018
Campaign End Year
2018
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Funding details not disclosed.
Subtitles or captions missing, limited or unclear
Frequently Asked Questions (FAQs) section not included
Community voices or lived experiences not included
Collaboration with stakeholders not indicated
Reporting on results or impact not found
Providing sign language interpretation or accurate captions may improve accessibility for people with hearing impairments.
Multilingual materials may reach more diverse communities.
Evaluation Absence Bias
Involvement Bias
No Measurable Outcomes or Evaluation Plan
Limited materials available; campaign consists only of a single short video and some banners, with no additional content or supporting information.
Call to Action
Clear messaging
Multichannel dissemination
Dedicated website or online portal
Sign language used

Multilingual