Objectives and Target Audience
Objective(s)
"Coordinate national AMR surveillance and antibiotic consumption monitoring.
Promote rational antibiotic prescribing across sectors.
Educate healthcare professionals and the public.
Support adherence to EU targets (e.g. Commission resolution June 2023 goals to reduce consumption and resistance by 2030)"
Promote rational antibiotic prescribing across sectors.
Educate healthcare professionals and the public.
Support adherence to EU targets (e.g. Commission resolution June 2023 goals to reduce consumption and resistance by 2030)"
Target audience
Healthcare professionals
public health officials
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
website
Social Media
Campaign Material(s)
Video
informative cards
reports
Key messages
AMR poses a serious threat in agriculture; the need for judicious antibiotic use; importance of hygiene and alternative practices
Campaign Focus
One Health
Campaign Setting
Community
Online
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
human marionette
Pedagogical Approach
Educational model applied
Participatory
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents
Video Ephraim Kishon: Čudesa antibiotika (The Antibiotic Relay Race)
Leaflets
Evidence for
Leaflet
Document
Source