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Spread awareness – stop resistance!

Title or slogan
Spread awareness – stop resistance!
Publication Year
2022
Leading Institution
HARTMANN GROUP
Source
https://www.nak.hu/tajekoztatasi-szolgaltatas/mezogazdasagi-termeles/107101-amr-antimikrobialis-rezisztencia-trening-osszefoglalo
Country/Countries
Hungary
Original language
Hungarian
Available Language(s)
Hungarian
Campaign link
https://www.hartmann.info/hu-hu/topic/mission-infection-prevention/antimikrobia…
Objective(s)
Prevent further AMR growth through promoting correct, cautious antimicrobial use

Align messaging with EAAD and global WAAW themes
Target audience
Healthcare professionals
Infection prevention specialists
clinicians
Campaign Scope
National
Communication Channels Used
websites/blogs
Campaign Material(s)
poster
Key messages
Potentially:
“Every infection prevented saves lives”

“Handle antibiotics with care” (EAAD/WAAW slogan)

Importance of hygiene and antimicrobial stewardship to curb resistance
Campaign Focus
Human health
Use of Scientific Evidence
Yes
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign Start Year
2022
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Access point for campaign materials not clearly provided
Funding details not disclosed.
Reporting on results or impact not available
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
No adaptation for different age groups
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Framing messages around personal or family benefits may improve engagement.
Including links to scientific sources may enhance transparency
Including links to scientific sources where relevant may enhance transparency and support users seeking more information.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
International Collaboration Enriches Understanding
Multilingual materials may reach more diverse communities.
Disability Accessibility Bias
Outcome Bias
Language Bias
Impact not quantitatively tracked
No translation to other languages
No FAQs section
Accessibility
Clear messaging
Supports Public Health Goals Multilingual Accessibility
Use of scientific evidence
Use of visuals and infographics