Objectives and Target Audience
Objective(s)
promoting university students active-learning by acquisition of new knowledge in Microbiology and AMR and soft skills through a strong component of social commitment and science literacy
Target audience
Undergraduate students (high school )
University students
Campaign Scope
National
Communication Strategy
Communication Channels Used
Social Media
Community events
websites/blogs
Campaign Material(s)
Video
Posters
Key messages
Micromundo empowers students and communities in Portugal and Spain to become active participants in scientific discovery and antibiotic resistance awareness, fostering a collaborative culture of science, education, and social impact
Campaign Focus
One Health
Campaign Setting
School
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Participatory
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents