Objectives and Target Audience
Objective(s)
Raise awareness among agricultural professionals on antimicrobial resistance (ability of microbes to survive antimicrobial agents) and promote prudent use of antimicrobials in farming
Target audience
Farmers and food producers
Farmers and livestock producers
Veterinarians and those working in animal health
Campaign Scope
European
Collaborations
Partners or Allies
Hungarian Chamber of Agriculture
Agencia Española de Medicamentos y Productos Sanitarios (AEMPS)
Federation of Veterinarians of Europe (FVE)
Communication Strategy
Communication Channels Used
website
Social Media
Campaign Material(s)
presentations
Videos
Leaflets
Key messages
Antibiotics must be used responsibly in animals.
Prevention (biosecurity, vaccination, hygiene) reduces antibiotic needs.
Farmers and vets play a key role in One Health AMR prevention.
Training improves stewardship and animal health outcomes.
Prevention (biosecurity, vaccination, hygiene) reduces antibiotic needs.
Farmers and vets play a key role in One Health AMR prevention.
Training improves stewardship and animal health outcomes.
Campaign Focus
Animal health
Environment
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Animals
Bacteria
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adults
Diversity and Inclusion
Content accessibility
No
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents
DISARM Project – Farm Health Team Toolbox EN
DISARM Project – Optimal Housing for Livestock EN
HealthyLivestock – Biosecurity Tool EN
UNAITALIA – Antibiotics reduction in the Italian poultry sector EN
Training session materials and link to videos Austia
Document
Training session materials and link to videos Bulgaria
Document
Training session materials and link to videos Croatia
Document
Training session materials and link to videos Cyprus
Document
Training session materials and link to videos Czech Republic
Document
Training session materials and link to videos Estonia
Document
Training session materials and link to videos Greece
Document
Training session materials and link to videos Hungary
Document
Training session materials and link to videos Ireland
Document
Training session materials and link to videos Italy
Document
Training session materials and link to videos Latvia
Document
Training session materials and link to videos Lithuania
Document
Training session materials and link to videos Malta
Document
Training session materials and link to videos Poland
Document
Training session materials and link to videos Portugal
Document
Training session materials and link to videos Romania
Document
Training session materials and link to videos Slovakia
Document
Training session materials and link to videos Slovenia
Document
Training session materials and link to videos Spain
Document