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Proyecto micromundo salamanca

Title or slogan
Proyecto micromundo salamanca
Publication Year
2018
Leading Institution
Universidad de Salamanca
Source
https://swiusal.wixsite.com/micromundousal
Country/Countries
Spain
Original language
Spanish
Available Language(s)
Spanish
Contact e-mail
bsr@usal.es
Campaign link
https://swiusal.wixsite.com/micromundousal
Objective(s)
promoting university students active-learning by acquisition of new knowledge in Microbiology and AMR and soft skills through a strong component of social commitment and science literacy
Target audience
Undergraduate students (high school )
University students
Campaign Scope
National
Communication Channels Used
Social Media
Community events
Social Media Used
X (Twitter)
Facebook
Instagram
Campaign Material(s)
blog posts
Key messages
Micromundo empowers students and communities in Portugal and Spain to become active participants in scientific discovery and antibiotic resistance awareness, fostering a collaborative culture of science, education, and social impact
Campaign Focus
One Health
Campaign Setting
School
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Participatory
Content Complexity Level
Intermediate
Content accessibility
Yes
Content accessibility
Plain language
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
Campaign with regular updates
Campaign Start Year
2018
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Feedback or audience involvement not visible
Funding details not disclosed.
Lack of infection tracking
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Not all official or widely spoken languages are covered
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
Using plain language and visual aids can support health literacy.
Language Bias
Impact not quantitatively tracked
Limited feedback loop
No Measurable Outcomes or Evaluation Plan
No translation to other languages
Clear messaging
Community participation
Dedicated website or online portal
Dialogue-Based Approach
Use of scientific evidence
Use of visuals and infographics