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Esto NO es un juego, ¿juegas?

Title or slogan
Esto NO es un juego, ¿juegas?
Publication Year
2021
Leading Institution
CEU Universidad Cardenal Herrera (CEU UCH)
Source
Team SWICEU. University CEU Cardenal Herrera Web
Country/Countries
Spain
Original language
Spanish
Available Language(s)
English
Spanish
Campaign link
https://medios.uchceu.es/actualidad-ceu/esto-no-es-un-juego-el-equipo-swiceu-co…
Objective(s)
Raise awareness that the use of antibiotics is not a game, and do so precisely through play.
Target audience
General public
Young people
Campaign Scope
National
Communication Channels Used
Online videos
websites/blogs
Social Media
Radio
Social Media Used
YouTube
Instagram
Campaign Material(s)
interactive games
Key messages
Antibiotic resistance is a serious global threat.

Everyone has a role in preserving antibiotics.

Antibiotics must be used correctly.
Campaign Focus
Human health
Campaign Setting
Online
University
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Participatory
Gamified
Content Complexity Level
Intermediate
Continuity strategy
One-off campaign
Campaign Start Month
11
Campaign Start Year
2021
Campaign End Month
11
Campaign End Year
2021
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Funding details not disclosed.
Not all official or widely spoken languages are covered
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Usage rights or licensing not identified
Clear, concise key message summaries may help reduce misinterpretation.
Involving youth and students can help amplify campaign reach.
Disability Accessibility Bias
Language Bias
Digital Literacy Bias
Limited accessibility
Not found measurable outcomes or evaluation plan
Clear messaging
Easy to locate materials
Call to Action
Dedicated campaign section, even in the absence of a standalone website.

Developed within a university setting, involving student participation.