Objectives and Target Audience
Objective(s)
Raise public awareness about one of the serious problems that can result from the incorrect use of antibiotics, which is the development of resistance to them.
Target audience
General public
Campaign Scope
Local/Community
Communication Strategy
Communication Channels Used
websites/blogs
Posters
Social Media
Campaign Material(s)
Posters
Campaign song
Key messages
Improper use of antibiotics leads to resistance.
Common mistakes include: Self-medicating for flu or colds and not completing prescribed treatments
Antibiotic resistance makes infections harder to treat, potentially leading to serious complications, hospitalizations, or death.
Common mistakes include: Self-medicating for flu or colds and not completing prescribed treatments
Antibiotic resistance makes infections harder to treat, potentially leading to serious complications, hospitalizations, or death.
Campaign Focus
Human health
Campaign Setting
Community
University
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Video - Antibióticos sin control
Campaign poster
Evidence for
Campaign
Poster
Document