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European Antibiotic Awareness Day (EAAD) 2018

Title or slogan
European Antibiotic Awareness Day (EAAD) 2018
Publication Year
2018
Leading Institution
European Centre for Disease Prevention and Control (ECDC)
Source
https://antibiotic.ecdc.europa.eu/en/news/european-antibiotic-awareness-day-2018-news-release
Country/Countries
Europe
Original language
English
Available Language(s)
Bulgarian
Czech
Danish
German
Greek
Spanish
Estonian
Finnish
French
Irish
Croatian
Hungarian
Icelandic
Italian
Lithuanian
Latvian
Macedonian
Dutch
Norwegian
Polish
Portuguese
Romanian
Slovak
Slovenian
Swedish
Contact e-mail
eaad@ecdc.europa.eu
Campaign link
https://antibiotic.ecdc.europa.eu/en/news/european-antibiotic-awareness-day-201…
Objective(s)
Raise awareness of antibiotic misuse/resistance and support national campaigns promoting prudent use
Target audience
Healthcare professionals
General public
Policy-makers and government authorities
Campaign Scope
International
Communication Channels Used
website
Social Media
Social Media Used
Instagram
Facebook
LinkedIn
Bluesky
Campaign Material(s)
Infographic
summary of the latest data
Videos
livestream
surveillance document
Annual Epidemiological Report
Key messages
Antibiotic resistance is a serious threat — use antibiotics only when needed and always follow a healthcare professional’s advice.
Campaign Focus
One Health
Campaign Setting
Healthcare facilities
Community
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
healthcare facilities
healthcare professionals
health care work situations
healthcare equipment
People
Bacteria
microscope
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Cultural Sensitivity and Contextualization
Multilingual support
Continuity strategy
One-off campaign
Events
https://www.ecdc.europa.eu/en/news-events/one-health-keep-antibiotics-working
Campaign Start Month
11
Campaign Start Year
2018
Campaign End Month
11
Campaign End Year
2018
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Access point for campaign materials not clearly provided
Funding details not disclosed.
Reporting on results or impact not found
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Framing messages around personal or family benefits may improve engagement.
Including links to scientific sources may enhance transparency
Including links to scientific sources where relevant may enhance transparency and support users seeking more information.
International Collaboration Enriches Understanding
Multilingual materials may reach more diverse communities.
Disability Accessibility Bias
Outcome Bias
No Measurable Outcomes or Evaluation Plan
Accessibility
Clear messaging
Community participation
Endorsements by Trusted Institutions
Regular updates
Supports Public Health Goals
Multilingual Accessibility
Use of scientific evidence
Use of visuals and infographics

Infographics

Document
EAAD-Infographic-1-EN.png
EAAD-Infographic-2.1-EN.png
Poster 2.2.png
EAAD-Infographic-3-EN.png
Source
https://antibiotic.ecdc.europa.eu/en/publications-data/healthcare-associated-infections-threat-patient-safety-europe
https://antibiotic.ecdc.europa.eu/en/publications-data/antimicrobial-use-long-term-care-facilities
https://antibiotic.ecdc.europa.eu/en/publications-data/healthcare-associated-infections-threat-patient-safety-europe
https://antibiotic.ecdc.europa.eu/en/publications-data/antimicrobial-use-european-hospitals-and-long-term-care-facilities