Objectives and Target Audience
Objective(s)
Promoting university students active-learning by acquisition of new knowledge in Microbiology and AMR and soft skills through a strong component of social commitment and science literacy
Target audience
University students
Undergraduate students (high school )
Campaign Scope
Regional
Communication Strategy
Communication Channels Used
website
Community events
Campaign Material(s)
Videos
Campaign Focus
One Health
Campaign Setting
Community
High School
University
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Bacteria
Pedagogical Approach
Educational model applied
Transmissive
Participatory
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Impact Evaluation
Evaluation methods used
Online survey
Community participation in evaluation
Yes
Lessons and Observations
Documents
Documents
Tutorials (videos)
Evidence for
Video
Document
Satisfaction survey
Scientific productions
Evidence for
Scientific evidence