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Project micromundo - Rioja

Objective(s)
Promoting university students active-learning by acquisition of new knowledge in Microbiology and AMR and soft skills through a strong component of social commitment and science literacy
Target audience
University students
Undergraduate students (high school )
Campaign Scope
Regional
Communication Channels Used
website
Community events
Campaign Material(s)
Videos
Key messages
Micromundo empowers students and communities in Portugal and Spain to become active participants in scientific discovery and antibiotic resistance awareness, fostering a collaborative culture of science, education, and social impact.
Campaign Focus
One Health
Campaign Setting
Community
High School
University
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Bacteria
Educational model applied
Transmissive
Participatory
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Campaign Start Year
2019
Campaign End Year
2025
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Evaluation methods used
Online survey
Community participation in evaluation
Yes
Identified gaps
Funding details not disclosed.
Reporting on results or impact not found
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Single-language with a focused national audience
Lessons learned
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
Collecting feedback (e.g., through short surveys) can inform future efforts.
Developing an evaluation plan from the start may support learning and improvement.
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Involving youth and students can help amplify campaign reach.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
Identified biases
Language Bias
Identified Weaknesses
No translation to other languages
Identified Strengths
Accessibility
Community participation
Cross-sectoral educational value
Dedicated website or online portal
Educational potential
In-person events may enhance visibility and local engagement