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Antibiotika gezielt einsetzen

Title or slogan
Antibiotika gezielt einsetzen
Publication Year
2018
Leading Institution
Freie und Hansestadt Hamburg
Source
(via the Gesundheitsbehörde)
Country/Countries
Germany
Original language
German
Available Language(s)
German
Campaign link
https://www.hamburg.de/politik-und-verwaltung/behoerden/sozialbehoerde/themen/g…
Objective(s)
"für den gezielten und verantwortungsvollen Einsatz von Antibiotika."
"promotes the targeted and responsible use of antibiotics."
Target audience
General public
Campaign Scope
Regional
Communication Channels Used
On trains
city information systems
doctor's offices
pharmacies
Campaign Material(s)
Posters
Leaflets
Key messages
1. "Antibiotika gezielt und verantwortungsvoll einsetzen."
"Use antibiotics in a targeted and responsible manner."

2. "Informationen für Patientinnen und Patienten bereitstellen, wenn ein Antibiotikum verlangt wird, aber nicht indiziert ist."
"Provide information to patients when an antibiotic is requested but not indicated."

3. "Einnahmehinweise für verordnete Antibiotika durch Apotheken bereitstellen."
"Provide intake instructions for prescribed antibiotics through pharmacies."

4. "Gesundheits- und Pflegepersonal auf den aktuellen Wissensstand bringen und für den richtigen Einsatz sensibilisieren."
"Update healthcare and nursing staff knowledge and raise awareness for proper use."

5. "Maßnahmen der Aus- und Weiterbildung fortsetzen, intensivieren und ergänzen."
"Continue, intensify, and supplement education and training measures."
Campaign Focus
Human health
Campaign Setting
Community
GP practice
Pharmacies
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Men carrying a box
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Credibility assumed due to source, no references
Funding details not disclosed.
Outreach activities not documented
Single-language with a focused national audience
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
On the text it mentions "16,000 multilingual tear-off pads", unable to find this resource.
Clear, concise key message summaries may help reduce misinterpretation.
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Disability Accessibility Bias
Language Bias
Evaluation Absence Bias
Involvement Bias
No translation to other languages
Limited accessibility
Not found measurable outcomes or evaluation plan
Clear messaging
Easy to locate materials
Dedicated website or online portal