Objectives and Target Audience
Objective(s)
Promoting university students active-learning by acquisition of new knowledge in Microbiology and AMR and soft skills through a strong component of social commitment and science literacy
Target audience
Undergraduate students (high school )
University students
General public
Campaign Scope
Regional
Communication Strategy
Communication Channels Used
Social Media
Community events
Campaign Material(s)
Online poster
Campaign Focus
One Health
Campaign Setting
Community
University
High School
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Bacteria
Pedagogical Approach
Educational model applied
Transmissive
Participatory
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Impact Evaluation
Community participation in evaluation
No
Lessons and Observations
Documents
Documents