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Pfizer: superbigs: join the fight - school programme

Title or slogan
Pfizer: superbigs: join the fight - school programme
Publication Year
2025
Leading Institution
Pfizer UK
Source
https://www.pfizer.co.uk/responsibility/science-education/superbugs-join-the-fight-school-programme
Country/Countries
United Kingdom
Original language
English
Available Language(s)
English
Campaign link
https://www.pfizer.co.uk/responsibility/science-education/superbugs-join-the-fi…
Objective(s)
Educate primary school children about antimicrobial resistance and how to prevent infections.

Encourage responsible hygiene habits to slow the spread of resistant bacteria.
Target audience
Primary school students
Teachers and educators
Communication Channels Used
website
Social Media
Social Media Used
Instagram
X (Twitter)
Facebook
YouTube
Campaign Material(s)
Free downloadable lesson plans
PowerPoint presentations
Worksheets
Posters
Videos
Key messages
Superbugs are bacteria that have become resistant to antibiotics.

Good hygiene (handwashing, food safety, staying home when sick) helps stop the spread.

Everyone has a role in preventing antimicrobial resistance.
Campaign Focus
One Health
Campaign Setting
Primary schools
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Bacteria
Educational model applied
Transmissive
Participatory
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Campaign Start Month
6
Campaign Start Year
2025
Campaign End Year
2025
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Feedback or audience involvement not visible
Reporting on results or impact not found
Access point for campaign materials not clearly provided
Accessible formats for hearing impaired users not provided
Frequently Asked Questions (FAQs) section not included
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
Creative and interactive formats (e.g., games, art, contests) may boost public participation.
Pre-prepared toolkits for specific audiences (e.g., teachers, GPs, NGOs) may boost adoption.
Language Bias
No call-to-action or follow-up
No translation to other languages
One-way communication
Community participation
Dedicated website or online portal
Educational potential
Use of visuals and infographics