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Strong health systems are built on clean hands

Objective(s)
Show that effective hand hygiene is foundational to strong and resilient health systems.

Promote national commitment to IPC programs.
Target audience
Facility leaders
Policy makers
Patients
Healthcare professionals
Campaign Scope
International
Communication Channels Used
website
Social Media
Social Media Used
Facebook
Snapchat
YouTube
Instagram
X (Twitter)
LinkedIn
Tiktok
Campaign Material(s)
infographics
Key messages
Clean hands are the foundation of quality health systems.

Investing in IPC strengthens resilience and patient safety.

Hand hygiene saves lives and money.
Campaign Focus
One Health
Campaign Setting
Healthcare facilities
Community
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
health care work situations
Patients
Hands washing
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Campaign Start Month
5
Campaign Start Year
2015
Campaign End Month
5
Campaign End Year
2015
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Identified gaps
Funding details not disclosed.
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Not all official or widely spoken languages are covered
Subtitles or captions missing, limited or unclear
Lessons learned
A central campaign hub or website can improve discoverability and consistency.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Pre-prepared toolkits for specific audiences (e.g., teachers, GPs, NGOs) may boost adoption.
Using plain language and visual aids can support health literacy.
Identified biases
Evaluation Absence Bias
Language Bias
Identified Weaknesses
No translation to other languages
No Measurable Outcomes or Evaluation Plan
Identified Strengths
Accessibility
Call to Action
Clear messaging
Community participation
Dedicated website or online portal
Easy to locate materials
Global and high-level reach