Objectives and Target Audience
Objective(s)
To support doctors in reducing patient expectations for unnecessary antibiotic prescriptions by providing clear, actionable information during consultations.
Target audience
Primary care professionals such as GPs or pharmacists
Patients
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Leaflets
Printed materials
Online videos
Campaign Material(s)
Leaflets
Video
Key messages
Antibiotics should only be used when necessary and appropriate.
Viral infections (like colds, flu) do not require antibiotics.
Misuse contributes to resistance and threatens public health.
Doctors and patients must work together to protect antibiotics.
Viral infections (like colds, flu) do not require antibiotics.
Misuse contributes to resistance and threatens public health.
Doctors and patients must work together to protect antibiotics.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
GP practice
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Leaflet- Patient information for the waiting room
Leaflet- General information about… Cold (flu-like infection)
Evidence for
Leaflet
Multilingual
Campaign
Document
Source
Leaflet- General information about… Antibiotics
Evidence for
Leaflet
Campaign
Document
Source
Video on web
Evidence for
Video