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Safe hands for safe surgical care

Objective(s)
Highlight the importance of hand hygiene in safe surgical care.

Reduce surgical site infections through IPC practices.
Target audience
Surgical teams
IPC professionals
Health facility managers
policymakers
Surgeons
Campaign Scope
International
Communication Channels Used
website
Social Media
Social Media Used
YouTube
Snapchat
Tiktok
Instagram
Facebook
X (Twitter)
LinkedIn
Campaign Material(s)
survey report
Infographic
Posters
promotion boards
avatar to use on your social media accounts
Videos
Key messages
Hand hygiene is critical before, during, and after surgery.

Clean surgical hands save lives.

Leaders must ensure IPC programs support surgical safety.
Campaign Focus
One Health
Campaign Setting
health facilities
Community
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Hands
Hands washing
People
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
Campaign with regular updates
Campaign Start Month
5
Campaign Start Year
2016
Campaign End Month
5
Campaign End Year
2016
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Identified gaps
Funding details not disclosed.
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Not all official or widely spoken languages are covered
Subtitles or captions missing, limited or unclear
Lessons learned
A central campaign hub or website can improve discoverability and consistency.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Pre-prepared toolkits for specific audiences (e.g., teachers, GPs, NGOs) may boost adoption.
Using plain language and visual aids can support health literacy.
Identified biases
Language Bias
Identified Weaknesses
No translation to other languages
No Measurable Outcomes or Evaluation Plan
Identified Strengths
Call to Action
Clear messaging
Community participation
Dedicated website or online portal
Easy to locate materials
Global and high-level reach