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Responsible use of antibiotics - leaflet

Title or slogan
Responsible use of antibiotics - leaflet
Leading Institution
Ministry of Health Cyprus
Source
Email from the Unit for Surveillance and Control of Communicable Diseases
Cyprus Ministry of Health. The resource was provided only as an attachment; no direct link to the material was included or identified.
Country/Countries
Cyprus
Original language
Greek
Available Language(s)
Greek
Objective(s)
Potentially:
Educate the public on the dangers of antibiotic resistance.

Discourage self-medication with antibiotics.

Emphasize that antibiotics do not treat viral infections (colds, flu).

Encourage consultation with doctors and pharmacists for correct treatment.

Promote non-antibiotic alternatives for symptom relief.
Target audience
Healthcare professionals
General public
Campaign Scope
National
Campaign Material(s)
Leaflet
Key messages
Potentially:
Antibiotics only work against bacterial infections – not viruses.

Do not use leftover antibiotics or share with others.

Never buy antibiotics without a prescription.

Antibiotics are not painkillers and don’t relieve fever or headaches.

Most winter illnesses resolve without antibiotics – give yourself time to recover.
Campaign Focus
Human health
Campaign Setting
National public health communication
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
sickness
People
healthcare professionals
Pill/capsule icons
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Funding details not disclosed.
Accessible formats for visually impaired users not provided
Access point for campaign materials not clearly provided
Campaign webpage or dedicated section not visible
Single-language with a focused national audience
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Language Bias
Not found measurable outcomes or evaluation plan
No translation to other languages
No dedicated website or central resource
Call to Action
Clear messaging