Objectives and Target Audience
Objective(s)
Inform about Gonorrhea and other sexually transmitted diseases. Also that Gonorrhea is becoming resistant to antibiotics. When the bacteria become resistant to antibiotics, we risk not being able to treat the disease.
Target audience
General public
Young people
Young Adults
Campaign Scope
National
Collaborations
Partners or Allies
Helsenorge
Communication Strategy
Communication Channels Used
websites/blogs
Online materials
Campaign Material(s)
Leaflet
Website content
Key messages
Leaflet:
"Smitte kan gi alvorlig infeksjon"
"Infection can cause serious illness"
"Du kan ha det uten at du vet det"
"You can have it without knowing it"
"Mistenker du at du er smittet, test deg!"
"If you suspect you are infected, get tested!"
"Kondom beskytter mot smitte"
"Condoms protect against infection"
"Ikke ta med deg gonoré hjem fra fest – det er mer smittsomt enn du tror"
"Don’t bring gonorrhea home from the party – it’s more contagious than you think"
Helsenorge webpage:
"Gonoré er i ferd med å bli motstandsdyktig (resistent) mot antibiotika."
"Gonorrhea is becoming resistant to antibiotics."
"Klamydia er svært vanlig"
"Chlamydia is very common."
"Antall tilfeller av syfilis øker"
"The number of syphilis cases is increasing."
"Smitte kan gi alvorlig infeksjon"
"Infection can cause serious illness"
"Du kan ha det uten at du vet det"
"You can have it without knowing it"
"Mistenker du at du er smittet, test deg!"
"If you suspect you are infected, get tested!"
"Kondom beskytter mot smitte"
"Condoms protect against infection"
"Ikke ta med deg gonoré hjem fra fest – det er mer smittsomt enn du tror"
"Don’t bring gonorrhea home from the party – it’s more contagious than you think"
Helsenorge webpage:
"Gonoré er i ferd med å bli motstandsdyktig (resistent) mot antibiotika."
"Gonorrhea is becoming resistant to antibiotics."
"Klamydia er svært vanlig"
"Chlamydia is very common."
"Antall tilfeller av syfilis øker"
"The number of syphilis cases is increasing."
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
condom
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Adults
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents
Leaflet: "Endelig vår! Hilsen gonoré" (“Finally spring! Greetings from gonorrhea”)
Evidence for
Leaflet
Document