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Strama Region Gävleborg - Material locally produced

Title or slogan
Strama Region Gävleborg - Material locally produced
Publication Year
2025
Leading Institution
Strama Gävleborg
Source
https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapsstod-och-rutiner/smittskydd/strama/
Country/Countries
Sweden
Original language
Swedish
Available Language(s)
Arabic
English
Finnish
Spanish
Contact e-mail
rg@regiongavleborg.se
Campaign link
https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapssto…
Objective(s)
Strengthen rational antibiotic prescribing in Gävleborg region.

Support Sweden’s national Strama strategy.

Reduce unnecessary antibiotic use and resistance development.

Provide guidelines and knowledge support to healthcare providers.
Target audience
Healthcare professionals
Policy makers
Cancer patients
Campaign Scope
National
Partners or Allies
STRAMA (Swedish Strategic Programme Against Antibiotic Resistance)
Communication Channels Used
website
Campaign Material(s)
Folders
brochures
Posters
Key messages
Antibiotics should be prescribed only when clinically necessary.

Misuse leads to resistance, threatening effective healthcare.

Prevention through hygiene, vaccination, and infection control is vital.

Collaboration at regional and national level is essential.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Use of Scientific Evidence
Yes
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
Campaign with regular updates
Campaign Start Year
1995
Campaign End Year
2025
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Funding details not disclosed.
Reporting on results or impact not found
Accessible formats for visually impaired users not provided
Not all official or widely spoken languages are covered
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Language Bias
Limited feedback loop
One-way communication
No translation to other languages
Accessibility
Call to Action
Clear messaging
Dedicated website or online portal

For patients - genral advice

Document
arabiska-nar-hjalper-antibiotika.pdf
engelska-nar-hjalper-antibiotika.pdf
fakta_om_antibiotika_och_resistens.pdf
finska-nar-hjalper-antibiotika.pdf
goda_rad_vid_infektion_till_dig_over_65_ar.pdf
persiska-nar-hjalper-antibiotika.pdf
rad_till_foraldrar_personal_streptokocker_forskola.pdf
somaliska-nar-hjalper-antibiotika.pdf
sorani-nar-hjalper-antibiotika.pdf
spanska-nar-hjalper-antibiotika.pdf
svenska-nar-hjalper-antibiotika.pdf

Waiting room materials - posters

Document
a3_affisch_skydda_antibiotikan.pdf
arabiska-affisch-bakterier-i-urinen.pdf
arabiska-affisch-nar-hjalper-antibiotika.pdf
engelska-affisch-bakterier-i-urinen.pdf
engelska-affisch-nar-hjalper-antibiotika.pdf
finska-affisch-bakterier-i-urinen.pdf
finska-affisch-nar-hjalper-antibiotika.pdf
frisk_utan_antibiotika_affisch.pdf
pappa_barn_a3_original_150115.pdf
persiska-affisch-bakterier-i-urinen.pdf
persiska-affisch-nar-hjalper-antibiotika.pdf
somaliska-affisch-bakterier-i-urinen.pdf
somaliska-affisch-nar-hjalper-antibiotika.pdf
sorani-affisch-bakterier-i-urinen.pdf
sorani-affisch-nar-hjalper-antibiotika.pdf
spanska-affisch-bakterier-i-urinen.pdf
spanska-affisch-nar-hjalper-antibiotika.pdf
svenska-affisch-bakterier-i-urinen.pdf
svenska-affisch-nar-hjalper-antibiotika.pdf