Objectives and Target Audience
Objective(s)
To promote the responsible use of antibiotics
Target audience
General public
Campaign Scope
Regional
Collaborations
Partners or Allies
Ärztekammer Nordrhein
Kassenärztliche Vereinigung Nordrhein (KV Nordrhein)
Apothekerkammer Nordrhein
Krankenhausgesellschaft Nordrhein-Westfalen (KGNW)
Communication Strategy
Communication Channels Used
Leaflets
Posters
Printed materials
Campaign Material(s)
Leaflets
Posters
Key messages
Antibiotics are ineffective against viruses
Overly careless use of antibiotics has led to many of these medications no longer working reliably
Overly careless use of antibiotics has led to many of these medications no longer working reliably
Campaign Focus
Human health
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Human
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Leaflet in german
Evidence for
Leaflet
Multilingual
Document
Source
Leaflet in english
Evidence for
Leaflet
Multilingual
Document
Source
Leaflet in Turkish
Evidence for
Leaflet
Multilingual
Document
Poster
Website information article
Evidence for
Scientific evidence
Document