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Antibiotics? Use them only when necessary

Title or slogan
Antibiotics? Use them only when necessary
Publication Year
2012
Leading Institution
Agencia Italiana del Fármaco (AIFA)
Country/Countries
Italy
Original language
Italian
Campaign link
https://www.aifa.gov.it/en/antibiotici-usali-solo-quando-necessario
Objective(s)
Increase public awareness about responsible antibiotic use.

Reduce unnecessary and inappropriate prescriptions.

Prevent self-medication and misuse.

Support Italy’s PNCAR (National Action Plan on AMR).
Target audience
Healthcare professionals
Campaign Scope
National
Communication Channels Used
website
Social Media
Social Media Used
X (Twitter)
Facebook
Campaign Material(s)
Posters
reports
Key messages
Using antibiotics only when necessary and upon the doctor's prescription, who ascertains their effective usefulness;
Never interrupting therapy before the time indicated by the doctor or, in any case, only upon his/her advice;
Not taking antibiotics to treat viral infections.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Continuity strategy
One-off campaign
Campaign Start Year
2012
Campaign End Year
2012
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Not all official or widely spoken languages are covered
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
A central campaign hub or website can improve discoverability and consistency.
Language Bias
No translation to other languages
Limited feedback loop
Clear messaging
Call to Action
Dedicated website or online portal