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Campaign "Antibiotics? Use them with caution

Title or slogan
Campaign "Antibiotics? Use them with caution
Publication Year
2009
Leading Institution
Agencia Italiana del Fármaco (AIFA)
Source
https://www.aifa.gov.it/en/la-campagna-antibiotici-usali-con-cautela-
Country/Countries
Italy
Original language
Italian
Campaign link
https://www.aifa.gov.it/en/la-campagna-antibiotici-usali-con-cautela-
Objective(s)
Raise awareness among the Italian population about responsible antibiotic use.

Prevent inappropriate consumption (e.g., for viral infections).

Support Italy’s National Action Plan on AMR (PNCAR).

Contribute to EAAD and WAAW visibility.
Target audience
General public
Healthcare professionals
Campaign Scope
National
Communication Channels Used
website
Social Media
Social Media Used
Facebook
LinkedIn
X (Twitter)
YouTube
Campaign Material(s)
radio advertisement
Press releases
Posters
dynamic advertising
Key messages
Antibiotics should be used only when prescribed.

They are ineffective against viral infections such as colds and flu.

Misuse and overuse foster antimicrobial resistance.

Responsible use protects antibiotic effectiveness for the future.
Campaign Focus
Human health
Campaign Setting
Community
Healthcare facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Continuity strategy
One-off campaign
Campaign Start Year
2009
Campaign End Year
2009
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Not all official or widely spoken languages are covered
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Reporting on results or impact not found
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
A central campaign hub or website can improve discoverability and consistency.
Language Bias
No translation to other languages
Limited feedback loop
Call to Action
Clear messaging