The power of antibiotics depends on all of us - O poder dos antibióticos depende de todos nós

The main aim of this campaign is to raise public awareness about the correct use of antibiotics, focusing on:

- risky behaviors in their use
- their consequences
- what can be done to prevent them

To this end, local pharmacies, hospitals and health centres – given their proximity to and daily contact with the public – were asked to help spread the key message of this initiative: ‘The power of antibiotics depends on all of us’. Additionally, all national associations representing the sector have been contacted to encourage their members to pass on the message. Infarmed and DGS shared the campaign on their social media. This campaign also had the support of a company that operates billboards in various public and private hospitals – Shinecare - which promoted the campaign on its digital displays throughout December 2025 and January 2026.

Main messages:

- “Always use antibiotics only as prescribed.”
- “Never share antibiotics prescribed to you with other people.”
- “Do not keep antibiotics for later use – return them to the pharmacy.”
- “Improper use of antibiotics makes them less effective.”
- “The correct use of antibiotics helps increase their effectiveness.”