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Antibiotics, use them well: fight antibiotic resistance

Title or slogan
Antibiotics, use them well: fight antibiotic resistance
Publication Year
2019
Leading Institution
Agenzia regionale di sanitá (ARS) Toscana
Source
https://www.ars.toscana.it/2-articoli/4207-uso-corretto-e-consapevole-antibiotici-18-novembre-2019-giornata-europea.html#:~:text=L'obiettivo%20della%20giornata%20europea,uso%20prudente%20degli%20antibiotici%20stessi.
Country/Countries
Italy
Original language
Italian
Campaign link
https://www.ars.toscana.it/2-articoli/4207-uso-corretto-e-consapevole-antibioti…
Objective(s)
Promote the prudent use of antibiotics in Tuscany.

Reduce inappropriate prescriptions and self-medication.

Align with European Antibiotic Awareness Day and WHO WAAW.

Disseminate regional and national AMR surveillance data.
Target audience
General public
Healthcare professionals
Campaign Scope
National
Communication Channels Used
website
Campaign Material(s)
Video
Brochure
poster
Key messages
Antibiotics should be used prudently and only when necessary.

They are ineffective against viral infections like flu and colds.

Misuse increases antimicrobial resistance, threatening public health.

Awareness and prevention are essential to safeguard antibiotics.
Campaign Focus
Human health
Campaign Setting
Community
Healthcare facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Continuity strategy
One-off campaign
Campaign Start Month
11
Campaign Start Year
2019
Campaign End Month
11
Campaign End Year
2019
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Frequently Asked Questions (FAQs) section not included
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Not all official or widely spoken languages are covered
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
A central campaign hub or website can improve discoverability and consistency.
Language Bias
No translation to other languages
No Measurable Outcomes or Evaluation Plan
Dedicated website or online portal
Accessibility
Call to Action
Clear messaging