Objectives and Target Audience
Objective(s)
To inform onwers of companion animals about prudent use of antibiotics
Follow veterinary prescription and advise
Antibiotics can also be harmfull
Need of good diagnostic
Follow veterinary prescription and advise
Antibiotics can also be harmfull
Need of good diagnostic
Target audience
Owners of companion animals and veterinarians
Campaign Scope
National
Collaborations
Partners or Allies
Union Professionnelle Vétérinaire
SAVAB-Flanders
Communication Strategy
Communication Channels Used
Social Media
websites
Printed materials
veterinary fairs
veterinary practices
newsletters to veterinarians
press release
articles on professional press
Campaign Material(s)
Leaflet
Website
Key messages
Use of antibiotics can be harmfull is not used properly
Campaign Focus
Animal health
Campaign Setting
Veterinary practices
Design and Content
Visual and Symbolic Elements
Green color associated to positive message
red color associated to a warning
blue color associated to a good behaviour
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Adults
Complementary materials
Reference to AMCRA website
Diversity and Inclusion
Content accessibility
Content includes the use of colors and signs
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Documents
Documents
Website with materials in French
Document
Website with materials in Ducht
Document