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e-Bug: Early Years Resources

Title or slogan
e-Bug: Early Years Resources
Publication Year
2006
Leading Institution
UK Health Security Agency
Source
eBug webpage
Country/Countries
United Kingdom
Portugal
Spain
Ireland
France
Italy
Greece
Germany
Hungary
Ukraine
Denmark
Norway
Original language
English
Available Language(s)
Irish
French
Greek
Albanian
Basque
Danish
German
Hungarian
Italian
Portuguese
Spanish
Arabic
Norwegian
Czech
Dutch
Welsh
Contact e-mail
e-Bug@ukhsa.gov.uk
Campaign link
https://www.e-bug.eu/
Objective(s)
Aims to promote positive behaviour change among children and young people to support infection prevention and control efforts, and to respond to the global threat of antimicrobial resistance.
Target audience
Children
Ages 3-5 Years old
Campaign Scope
European
Partners or Allies
Antibiotika.no
Le Chu de Nice
Direção-Geral da Saúde
Communication Channels Used
Social Media
websites/blogs
Social Media Used
YouTube
Facebook
X (Twitter)
Campaign Material(s)
Flashcards
Worksheets
Handouts
Leaflets
Teacher sheets
Key messages
Learning objectives:
Understand that we wash our hands to remove germs (microbes)
Understand the sequencing of hand washing and nose blowing
Understand how to blow their nose to minimise the risk of transmission of infection
That sneezing into a tissue, or into a sleeve is the best way to stop the spread of cold and flu germs
That there can be harmful germs in sneezes that can spread over hands
The sequencing of hand washing and nose blowing
Understand how to brush their teeth effectively
Understand why it is important to brush our teeth
Understand the link between sugar and tooth decay
Campaign Focus
Human health
Campaign Setting
School
Community
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Iconography
Symbols
Colors
Educational model applied
Participatory
Transmissive
Gamified
Constructivist
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Adolescents
Complementary materials
Resources for teachers or facilitators
Content accessibility
Yes
Content accessibility
Plain language
Visual design
Diversity and Inclusion
Yes
Diversity and Inclusion
Multilingual
Different age groups
Involvement of Vulnerable Groups
Yes
Vulnerable Groups
Children
Cultural Sensitivity and Contextualization
No
Strategic Alliances
https://www.e-bug.eu/collaborating-projects
Continuity strategy
Campaign with regular updates
Events
World Antimicrobial Awareness Week
British Science Week
Campaign Start Year
2006
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Estimated budget
1 865 358 €
Mentions evidence without citations
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Community voices or lived experiences not included
Reporting on results or impact not found

Timeline section not updated since 2021

Co-creation seems to have been done by teachers and scientists but no mention to the involvement of parents in the development process.
Clear, concise key message summaries may help reduce misinterpretation.
Pre-prepared toolkits for specific audiences (e.g., teachers, GPs, NGOs) may boost adoption.
A central campaign hub or website can improve discoverability and consistency.
Creative and interactive formats (e.g., games, art, contests) may boost public participation.

Note: Key messages correspond to the learning objectives, emphasising education over immediate action.

Including links to scientific sources where relevant may enhance transparency and support users seeking more information.

Providing multilingual subtitles and adapting materials for diverse accessibility needs could help broaden reach and inclusivity.
Disability Accessibility Bias
Evaluation Absence Bias

Partial Involvement of stakeholders: Teachers were involved in development, supporting classroom relevance, but there’s no evidence of family or community input.
Not found measurable outcomes or evaluation plan

Materials may not fully meet the accessibility needs of children with disabilities, potentially limiting inclusive reach.
Clear messaging
Dedicated website or online portal
Use of visuals and infographics
Use of scientific evidence
Easy to locate materials

Training and resources for educators

Emphasis on education over calls to action may suit younger audiences by prioritising knowledge-building and early awareness.