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AMR Theme issue, Sic! Medicine information for healthcare professionals

Title or slogan
AMR Theme issue, Sic! Medicine information for healthcare professionals
Publication Year
2020
Leading Institution
Finnish Medicines Agency Fimea
Source
Scientific professionals from Fimea and other relevant organisations
Country/Countries
Finland
Original language
Finnish
Contact e-mail
communications@fimea.fi
Objective(s)
Raise awareness of healthcare professionals
Target audience
Healthcare professionals
Campaign Scope
National
Partners or Allies
Finnish Food Authority
University of Helsinki
Communication Channels Used
Online magazine
newsletter
Social Media
Campaign Material(s)
articles
newsletter
Social media posts
Key messages
AMR is spreading. We need actions like incentives for pharmaceutical companies to develop new antibiotics and new innovations.
Campaign Focus
One Health
Campaign Setting
Online Magazine
Use of Scientific Evidence
Yes
Educational model applied
Informative
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adults
Content accessibility
No
Content accessibility
General text without extra means for accessibility
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Campaign Start Month
11
Campaign Start Year
2020
Replicability
No
Campaign Status
Inactive with live site
Publication was available only in Finnish.
The content could have been used for larger audiences and other communication activities.
Language barriers
The material was comprehensive, OneHealth -perspective remains actual for years.