Objectives and Target Audience
Objective(s)
To inform animals' onwers that antibiotics don't need to be used without advise of the veterinarian
Target audience
Animals'owners
Veterinarians
Campaign Scope
National
Collaborations
Partners or Allies
Belgian Antibiotic Policy Coordination Committee - BAPCOC
Communication Strategy
Communication Channels Used
website
Printed materials
Campaign Material(s)
Posters
Key messages
- Antibiotics are not always the best medication
- Follow the advice of the veterinarian
- Antibiotics are not necessary against cold
- Follow the advice of the veterinarian
- Antibiotics are not necessary against cold
Campaign Focus
Animal health
Campaign Setting
Veterinary practices
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Adolescents
Adults
Elderly
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Campaign Status
Inactive with live site