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Escapa de las resistencias

Title or slogan
Escapa de las resistencias
Publication Year
2023
Leading Institution
Universidad de Sevilla (US)
Source
Instagram: https://www.instagram.com/escapadelasresistencias/
Country/Countries
Spain
Original language
Spanish
Available Language(s)
Spanish
Campaign link
https://www.instagram.com/escapadelasresistencias/
https://linktr.ee/escapadelasresistencias
Objective(s)
Raise awareness of the risks associated with the misuse of antibiotics, as well as make a call for their responsible use.
Target audience
General public
Campaign Scope
Local/Community
Communication Channels Used
Social Media
Social Media Used
Instagram
YouTube
Campaign Material(s)
Video
Posters
Leaflets
Game
Key messages
Do not self-medicate or recommend antibiotics to others.

Use antibiotics only with a medical prescription.

Do not store leftover antibiotics for future use.

Dispose of antibiotics at SIGRE collection points.

Do not throw antibiotics in regular trash bins.

Follow your doctor’s instructions on timing, dosage, and duration.

Do not stop taking antibiotics just because you feel better.

Antibiotics are not effective against viruses or fungi.

Antibiotics only work against bacteria.

Ask your pharmacist if you have any doubts.
Campaign Focus
Human health
Campaign Setting
University
Community
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Bacteria
Shield
Pill/capsule icons
Doctors
Pharmacist
Educational model applied
Transmissive
Gamified
Content Complexity Level
Intermediate
Continuity strategy
One-off campaign
Campaign Start Month
11
Campaign Start Year
2023
Campaign End Month
11
Campaign End Year
2023
Replicability
Yes
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Funding details not disclosed.
Accessible formats for visually impaired users not provided
Accessible formats for hearing impaired users not provided
Subtitles or captions missing, limited or unclear
Frequently Asked Questions (FAQs) section not included
Community voices or lived experiences not included
Reporting on results or impact not found
Not all official or widely spoken languages are covered
Key messages not clearly indicated
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Not available in English either.

Key messages appear on the leaflet but are not grouped in a dedicated section.
Clear, concise key message summaries may help reduce misinterpretation.
Involving youth and students can help amplify campaign reach.
Labelling a “Resources” section may help users find and use materials more easily.
Creative and interactive formats (e.g., games, art, contests) may boost public participation.
Disability Accessibility Bias
Language Bias
Digital Literacy Bias
Evaluation Absence Bias
Not found measurable outcomes or evaluation plan
Limited accessibility
Not translated to other languages.
Clear messaging
Multichannel dissemination
Easy to locate materials
Call to Action
Use of visuals and infographics
Dedicated instagram page