Objectives and Target Audience
Objective(s)
1. To raise awareness about antibiotic resistance and the safe and appropriate use of antibiotics.
2. To promote health literacy on the issue of antibiotic use.
3. To inform citizens about the dangers of unnecessary or excessive antibiotic use and its role in promoting resistant bacteria.
4. To preserve the effectiveness of antibiotics by encouraging responsible and sensible use.
5. To promote preventative behaviours such as good hygiene and vaccination.
2. To promote health literacy on the issue of antibiotic use.
3. To inform citizens about the dangers of unnecessary or excessive antibiotic use and its role in promoting resistant bacteria.
4. To preserve the effectiveness of antibiotics by encouraging responsible and sensible use.
5. To promote preventative behaviours such as good hygiene and vaccination.
Target audience
General public
Campaign Scope
National
Collaborations
Partners or Allies
Serviço Nacional de Saúde (SNS)
Communication Strategy
Communication Channels Used
TV
Radio
Newspapers
Social Media
Campaign Material(s)
Video
Infographic
Article
Key messages
1. They save lives when used to treat serious infections, but they are of no use in treating infections caused by viruses, such as the flu and colds;
2. They should be taken as prescribed by the doctor, and never without a doctor’s prescription;
3. Individual measures to prevent infections (such as handwashing and respiratory hygiene) are very important.
2. They should be taken as prescribed by the doctor, and never without a doctor’s prescription;
3. Individual measures to prevent infections (such as handwashing and respiratory hygiene) are very important.
Campaign Focus
Human health
Campaign Setting
Community
Design and Content
Use of Scientific Evidence
No
Visual and Symbolic Elements
Pill/capsule icons
Hands washing
Pedagogical Approach
Educational model applied
Transmissive
Adaptation to Educational Levels
Adults
Elderly
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Sign language
Visual design
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Campaign Status
Active
Lessons and Observations
Documents
Documents
Key ideas about antibiotics
Evidence for
Key messages
Document
DGS - Sensibilização Uso Responsável de Antibióticos
Evidence for
Video
Document
Campaign Posters
Evidence for
Visual and symbolic elements
Document
Campaign Poster
Evidence for
Visual and symbolic elements
Social media
Document
Campaign Poster
Evidence for
Visual and symbolic elements
Social media
Document