Objectives and Target Audience
Objective(s)
Educate patients and the general public on responsible antibiotic use.
Explain why antibiotics should not be overused.
Encourage trust in healthcare professionals for antibiotic decisions.
Contribute to regional and national AMR reduction strategies.
Explain why antibiotics should not be overused.
Encourage trust in healthcare professionals for antibiotic decisions.
Contribute to regional and national AMR reduction strategies.
Target audience
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
website
Campaign Material(s)
Posters
BD
Key messages
Antibiotics are powerful medicines but must be used properly and only when needed.
Overuse and misuse make bacteria resistant.
Trust your doctor: antibiotics don’t work against viruses like colds and flu.
Protect antibiotics for the future.
Overuse and misuse make bacteria resistant.
Trust your doctor: antibiotics don’t work against viruses like colds and flu.
Protect antibiotics for the future.
Campaign Focus
Human health
Campaign Setting
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
BD
Document
Posters
Document