Objectives and Target Audience
Objective(s)
Promote reduction of unnecessary antibiotic use in hospitals.
Target audience
Healthcare professionals
Campaign Scope
National
Communication Strategy
Communication Channels Used
website
Campaign Material(s)
Video
poster
Campaign Focus
Human health
Campaign Setting
Hospital
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Specialized
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
Video SSAUF !
Evidence for
Video
Document
Poster SSAUF !
Evidence for
Poster
Document