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Objective(s)
Promote and improve hand hygiene to prevent healthcare-associated infections.
Target audience
General public
Children
Campaign Scope
National
Communication Channels Used
websites/blogs
Campaign Material(s)
Videos
Website content
Key messages
"Hand hygiene: talk about it to your healthcare provider."

"Let’s avoid infections together!"

"Hand hygiene is important: here you will find out why. Learn about the different hand hygiene techniques and how and when to apply them."

Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
Yes
Diversity and Inclusion
Area with recommendations for children education
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
Campaign with regular updates
Campaign Start Year
2014
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Identified gaps
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Reporting on results or impact not found
Feedback or audience involvement not visible
Funding details not disclosed.
Outreach activities not documented
Lessons learned
Clear, concise key message summaries may help reduce misinterpretation.
A central campaign hub or website can improve discoverability and consistency.
Labelling a “Resources” section may help users find and use materials more easily.
Multilingual materials may reach more diverse communities.
Identified biases
Disability Accessibility Bias
Digital Access Bias
Digital Literacy Bias
Evaluation Absence Bias
Involvement Bias
Identified Weaknesses
Limited accessibility
Limited feedback loop
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
Identified Strengths
Call to Action
Dedicated website or online portal
Easy to locate materials
Multilingual Accessibility
Documents